Privacy Policy
This Privacy Policy describes how utap.it ("we", "us", "Platform") collects, uses, processes, and protects personal information of users and Sellers ("you", "your") when using our Platform.
1 Data Controller
utap.it is the data controller responsible for processing personal information under this Privacy Policy.
For any privacy-related requests or questions, contact: support@utap.it
2 Information We Collect
We may collect the following categories of personal information:
Account Information
Name, email address, username, password, and other registration details.
Product and Transaction Data
Product listings, orders, purchase history, shipping details, and transaction records.
Payment Information
Payment data is processed by third-party providers (e.g., Stripe). utap.it does not store full payment card details.
Device and Usage Data
IP address, browser type, device identifiers, operating system, log data, session activity, and interactions with the Platform.
Communication Data
Messages, support requests, dispute communications, and customer inquiries.
Analytics and Behavioral Data
Clicks, browsing behavior, session duration, referral sources, feature usage, and interaction patterns.
3 Legal Bases for Processing
We process personal information based on:
- Performance of a contract — e.g., providing marketplace services
- Legal obligations — e.g., tax, fraud prevention, compliance
- Legitimate interests — e.g., improving the Platform, security, analytics
- Fraud prevention and platform integrity
- User consent, where required by law
4 How We Use Information
We use personal information to:
- Operate and provide the Platform
- Process transactions and payouts
- Communicate with users
- Verify identity and prevent fraud
- Enforce policies and agreements
- Comply with legal obligations
- Improve, optimize, and personalize the Platform
- Monitor activity and detect abuse
5 Sharing of Information
We may share personal information with:
Service Providers
- Payment processors (e.g., Stripe)
- Cloud infrastructure providers (e.g., Google Firebase)
- Analytics providers
- Shipping or logistics partners
Marketplace Participants
Information may be shared between buyers and Sellers where necessary for order fulfillment, shipping, customer support, refunds, and disputes.
Legal and Regulatory Authorities
Where required to comply with law, respond to legal requests, enforce agreements, or prevent fraud or illegal activity.
Business Transfers
In connection with mergers, acquisitions, or sale of assets.
6 Third-Party Services
Stripe
Payments are processed by Stripe, Inc., which may collect and process payment, identity, and transaction data in accordance with its own policies.
Google Firebase
utap.it uses Google Firebase for hosting, authentication, database storage, analytics, and infrastructure. These providers may process data outside your jurisdiction.
7 Automated Processing and Risk Systems
utap.it may use automated systems, algorithms, and monitoring tools to detect fraud and suspicious activity, assess risk, enforce policies, and prevent abuse.
8 Data Retention
We retain personal data only as long as necessary for providing services, legal compliance, tax and accounting obligations, dispute resolution, fraud prevention, and enforcement of agreements. Retention periods may vary depending on legal, operational, and risk requirements.
Account Deletion
Deleting your account does not guarantee immediate deletion of all data. We may retain certain data where required for legal obligations, fraud prevention, financial reporting, or dispute handling.
9 Cookies and Tracking Technologies
We use cookies and similar technologies to remember user preferences, enable Platform functionality, analyze usage and performance, improve user experience, and detect fraud and abuse.
Users can manage cookies through browser settings. Disabling cookies may impact Platform functionality.
10 International Data Transfers
Personal data may be transferred and processed outside your country, including the United States. We ensure appropriate safeguards are in place in accordance with applicable data protection laws.
11 Your Rights (UK/EU GDPR)
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent (where applicable)
- Lodge a complaint with a data protection authority
To exercise your rights, contact: support@utap.it
12 Security
We implement reasonable technical and organizational measures to protect personal data. However, no system is completely secure. Users provide information at their own risk.
13 Age Restriction
The Platform is not intended for individuals under 18. We do not knowingly collect personal data from minors. If identified, such data will be deleted.
14 Changes to This Policy
We may update this Privacy Policy at any time. Changes become effective upon posting. Continued use of the Platform constitutes acceptance.
15 Contact
Privacy-related inquiries
For any questions or requests regarding your personal data, please contact us.
support@utap.itCookie Policy
Effective date: 15 February 2026 · utap.it
This Cookie Policy explains how utap.it uses cookies and similar technologies when you use the Platform.
1 What Are Cookies
Cookies are small text files stored on your device when you visit a website. They allow the website to remember your actions and preferences over time.
2 Types of Cookies We Use
Essential Cookies
Required for core functionality such as login, security, and transactions. These cannot be disabled without affecting Platform functionality.
Functional Cookies
Remember preferences and settings to improve your experience.
Analytics Cookies
Used to understand how users interact with the Platform (e.g., Firebase analytics). Help us improve features and content.
Security Cookies
Used to detect fraud, abuse, and unauthorized activity on the Platform.
3 Third-Party Cookies
We may use third-party services that set their own cookies or similar technologies, including:
- Stripe — payments and fraud prevention
- Google Firebase — analytics and infrastructure
These providers operate under their own privacy and cookie policies.
4 Managing Cookies
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Platform, including login and transaction processing.
5 Consent
Where required by law, we will request your consent before placing non-essential cookies on your device.
6 Changes
We may update this Cookie Policy at any time. Changes take effect upon posting on the Platform.
7 Contact
Questions about cookies?
If you have any questions regarding our use of cookies, please reach out.
support@utap.it